You're spending thousands on online marketing. Can you tell what's working?
If your report shows clicks but not calls, forms, bookings, or signed work, it is not answering the owner's real question.
When people ask ChatGPT legal questions, should your firm be part of the answer?
For opinion-led law firms, the opportunity is making real public expertise easier for people, Google, and AI answer tools to recognize.
Search is not dead. It split into a dozen places.
Customers still use Google. They also ask AI tools, read reviews, watch videos, check maps, search Reddit, and compare what they find before they call.
Your website looks good. Can Google and AI tools understand it?
Pretty design is not enough if your services, locations, proof, and answers are hard for search engines and AI tools to read.
A strong local-service website can still be invisible to AI assistants
An anonymized audit on a garage door company with strong technical bones, weak AI visibility, stalled review velocity, unpublished content, missing city pages, and no call attribution.
To apply this kind of analysis to your own business: